We drive the demand that fuels GE Plastics.

Marketing is responsible for growing the business, with a special focus on the Original Equipment Manufacturers (OEMs) that order products made from our plastics. Working closely with these "customers of customers," our goal is to identify and answer their needs before they recognize they have any. We interpret their needs to other groups within GEP (like Technology), and shepherd new products from concept to production - all with the customer's priorities inspiring our own.

A lot of what we do can be summed up as "simply talking to people."

Communicating the GEP brand. Finding new markets. Listening to customers and prospects. All this interaction helps us set the direction for technology and product development. By working with customers and our customers' customers (the OEMs), we encourage need (and new uses) for our products. For example, we may come up with a new design that snaps together with 4 plastic parts using our resin to replace something that used to be made of 67 pieces of metal with screws and rivets - and save the customer 50% in cost.

Our excitement is contagious.

When we come up with a new use for our products, it can inspire our customers to further innovation - like in the VW New Beetle® or Gillette's Mach3™ razor. Whether you're in headquarters, the field or the lab, each day begins with how to execute new ideas to help our customers use more of our materials. It could be a strategy planning conference call, a team meeting, an Innovation Seminar or a small one-on-one meeting with the customer. And a few times a year, the whole team gets together to review our performance and discuss the future.

Mastering GEP Marketing takes more than a marketing background.

Everyone in Marketing must be highly creative and have tremendous energy. As an example, here are a few profiles of the kind of people we employ:

Global Market Development Manager
As the leader of a strategic program, this person needs high energy and superb leadership skills. They create and drive major programs across the globe while harnessing all the power of the company across many functional, product and geographical areas to maximize the impact of new ideas on as many customers in a targeted market segment as possible. They should have a four-year degree (an MBA doesn't hurt), and strong technical aptitude.

Field Market Development Manager
This individual should be a person with a strong value-selling background, along with high energy, and the ability to relate well with customers and build relationships. They spend most of the time on the road finding new customers and driving projects with old and new customers. They can have any four-year degree, but must have technical aptitude.

Application Development Engineer
These are usually mechanical engineers. They help drive strategic customer programs from the field and help the customer leverage all of the resources within GE to validate brand new applications that meet the customer product differentiation and cost needs.

When it comes to Marketing, one thing stands out: most of the time, we're the beginning of a process, a product, or an important innovation. That gives us a lot of pressure, but also a lot of potential.

Search for the current career opportunities in Marketing.

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